Widgety launched in 2014, providing a platform for UK Cruise Lines to store and update their ship information online, with distribution to travel agent websites who wanted to see better ship images, up to date brochures and a basic cruise list. We also had a simple Widget (Meet The Fleet) that allowed a basic search to “find any ship”.
We launched a trial in the New Forest and Southampton in the summer of 2015 to encourage Attractions to add in their place and events, with the aim of providing Accommodation websites with What's On, Where to Go and Visitor Information Centres.
Two years later Widgety was providing over 200 travel agents, all the main travel consortia and key trade publishers with cruise line images, brochures, trade events and a cruise list with pricing from both direct feeds and third parties.
We have over 300 widgets on the South Coast for hotel and attraction websites, and at the time of writing are weeks away from going national with some exciting hotel partnerships.
We have grown our team of 3 to 9, ripped up ideas, re-built Widgets and re-envisaged the API. The basic principle has not changed however. Widgety does not not build websites, we are a technology platform to make it easy to share content. We want to build solutions that fit all budgets, are completely flexible and easy to install. We make it very clear what everyone pays and who owns the content.
You only pay for the content you add into Widgety and the information you take out.