Widgety was created in the Summer of 2014, initially providing basic cruise ship content to travel agents. There was a simple API and our first Widget (Meet The Fleet) that allowed a search for ships on our platform. Two years later in 2016 we started adding brochures, expanding the range of ship information and adding in basic itineraries and pricing.
In 2018 we launched an easy to embed Cruise Search; with smart linking that allowed travel agents to find a cruise ship or range of itineraries and post the link to social media or use in email marketing. Last year saw us starting to work with Tour Operators to add in their brochures to our platform.
Every relationship is personal and we know and work with the majority of cruise lines in the UK and abroad. We care passionately about the detail and accuracy of the content in our platform.
We have grown our initial team of 2 to 6, ripped up ideas, re-built Widgets and re-envisaged the API. The basic principle has not changed however. Widgety does not not build websites, we are purely a technology platform that tries to make it easy to access the content you require to sell the holidays you wish to focus on.
We build solutions that hopefully fit all budgets, are completely flexible and easy to install. We also make it really clear what you are paying for, what content we have and where it comes from.
As we reach the end of this Summer, Widgety is working on a new API, one that brings together Cruise Line and Tour Operators into one single place. Our aggregated API will be powered by a new type of embeddable and white label Holiday Search, offering an upgrade in the New Year to our current Cruise only search widget.
We would love you to get in touch so you can ask questions, test our API, find out more and start a conversation.